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Bloodletting for a great cause

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Oct. 11th, 2006 | 09:48 am
posted by: pendamuse in the_overlook

Would you think any less of me if I were to tell you that I think Tobin Bell is hot?

Gods, I had the TV on the other night and "24" re-runs were playing and I hear his voice, and so help me there was this naughty flush...

Star's Blood Used To Make 'Saw III' Poster

LOS ANGELES (October 10, 2006) -- When it comes to promoting their new fright flick, "Saw III," it looks like Lionsgate studio is out for blood – literally.

A large vial of blood from "Saw's" villainous star Tobin Bell (pictured) was mixed with red ink and used in the printing of some of the movie's posters, reports Variety.

"We decided to do a poster and he's wearing a red cloak. I was talking to the printer and asked what we could do to get the deepest blood red. I asked if it would be possible to use actual blood. There was silence. He said, 'We could try, but are you serious?' I said I was dead serious," said Lionsgate marketing honcho Tim Palen.

The posters from the first printing -- about 1,000 in all -- will be sold for $20, minus the first print, which will be auctioned off. All proceeds from the auction and sales will go to the Red Cross.

Lionsgate also will hold blood drives in conjunction with the Oct. 27 opening of "Saw III," as it has for previous openings in the series.

During the first blood drive, 4,249 pints were collected, with 10,154 during the second.

"The whole blood theme is the thread that runs through the whole 'Saw' campaign," Palen told Variety.

The Lionsgate blood drive will be held October 24 in Los Angeles. For more information, visit givelife.org.

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